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It is very digestible

As an entrepreneur in the design field, I find the angle on understanding the internal factors of decision-making refreshing. It is very digestible in how the question is broken down chapter by chapter.

The client is key

The client is key. This book explains why. A must read for any emerging entrepreneur!

A must read for for all business owners

Thoroughly enjoyed reading this book! It is a must read for for all business owners, marketing and sales professional. Thank you Antoine for putting this all together.

Thinking about all the right things

This book will get you thinking about all the right things. It will force you to ask the questions that you may have been avoiding.